Johnnie Walker South Africa is aiming to take the mystery out of tasting whisky with a mobile sensorium experience. The Johnnie Walker Flavour Profiler takes tasters through a series of flavours, scents and even sounds to create a profile of their unique whisky preferences based on the user’s current mood. Sensors in the box register the selection and with a final press of a button the Johnnie Walker blend most suited to the individual is revealed from behind a mirrored panel.
The device, housed in a black leather case, was created by local craftsmen and creative technologists in Cape Town. A top local food stylist was commissioned to create the flavours which range from crystalised ginger to a pepper wafer.