Labels are everywhere. They influence how we perceive the world and the people around us. It's easy for mass media to turn everyone against a certain group of people and they do it all the time.

Don't Label is the 2016 campaign for the danish NGO Fair Welcome. The digital campaign comes with a browser plug-in that effectively changes discriminating words on websites and turn them into impartial words. That way gives the user the freedom not to listen to prejudice news

Download it here: