In Peru, 1 out of 4 children work. Over 1 million of them spend their time in the streets instead of school, risking their future. Unfortunately, this reality is not newsworthy anymore, and nobody speaks about the subject.
For that reason Wunderman Phantasia decided to give them a voice using the least expected media: Movistar´s Interactive Voice Response System (IVR). They replaced the automatic machine voice for the voices of children during the World Day Against Child Labor to invite people to talk about this issue.