Every app in your phone can check for other apps. Like Twitter finding and triggering the Facebook app when needed. But this technology has never been used for advertising, until now. By adding a simple line of code Garanti Bank tweaked Turkey's most used news apps to look for the Garanti app. If the news app found the Garanti app nothing happened. But things got interesting when they didn't..
Garanti Bank: Targeted Mobile Ad3
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Details
- Date: 20 March 2014
- Industry: Financial Services
- Media type: Mobile
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