Quality can be delivered at low prices, this is a message Lidl supermarkets wants to convey to the public. First class passengers on airplanes are a target group that might not believe this, that why they served a similar meal to all the passengers on a plane. First class and economy class all got the same meal made with products purchased at Lidl, and everyone loved it.
Lidl: First Class for All15
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Details
- Date: 31 May 2011
- Industry: Retail
- Media type: Ambient, Online content
Credits(add credits)
- Agency: Leo Burnett, Madrid
- Country: Spain
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