Cool outdoor campaign from Samsung. For the launch for the new Samsung Galaxy S4, they made an online waiting line where people could get in line and go to the front by sharing and posting features from the Galaxy S4. In the middle of the city, the online waiting line was visualised by big LED-screens.
Samsung: Online Waiting Line17
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Details
- Date: 22 September 2013
- Industry: Consumer Electronics
- Media type: Social Media, Website
Credits(add credits)
- Agency: Colenso BBDO, Auckland
- Country: New Zealand
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