Car manufacturer VW wants to tell people that their new model, Polo, is produced out of 95% recyclable materials. People in Germany are used to recycle glass and paper in huge bins outdoors. The get awareness for this, they made an even bigger bin in the shape of the Polo.
Volkswagen: Polo 95% recyclable17
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Details
- Date: 7 October 2010
- Industry: Automotive
- Media type: Ambient, Outdoor
Credits(add credits)
- Agency: DDB, Berlin
- Country: Germany
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