Metro: Dumb ways to Die51

Trains are dangerous. If you do not watch out around them, you can die. And that is a dumb way to die. Thats the message behind a new commercial for the Melbourne’s Metro Trains. With a catchy song and a cool simple clip, they managed to show the cutest little death animations you’ll ever see. This is a hit!


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To promote the mobile version of the Metro newspaper in Canada, advertising agency Rethink came up with the following campaign. Their idea was to set up a mini dispenser including QR Code, once scanned you were redirected to the app of the newspaper.

April Fools Ways To Die

Metro: April Fools Ways To Die

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Metro: April Fools Ways To Die

Do not set your dad on fire - a message from Metro. Also, be safe around trains.


Awards won (add award)

Cannes Lions - 2013 - Grand Prix - Direct

Cannes Lions - 2013 - Grand Prix - Film

Cannes Lions - 2013 - Gold - Cyber

Cannes Lions - 2013 - Gold - Direct

Cannes Lions - 2013 - Gold - Direct

Cannes Lions - 2013 - Gold - Cyber

Cannes Lions - 2013 - Gold - Branded Content And Entertainment

Cannes Lions - 2013 - Gold - Cyber

Cannes Lions - 2013 - Gold - Branded Content And Entertainment

Cannes Lions - 2013 - Gold - Cyber

Cannes Lions - 2013 - Gold - Cyber

Cannes Lions - 2013 - Gold - Film

Cannes Lions - 2013 - Silver - Cyber

LIA Awards - 2013 - Grand LIA - Non-Traditional

LIA Awards - 2013 - Grand LIA - Integration

LIA Awards - 2013 - Grand LIA - Digital

LIA Awards - 2013 - Gold - Digital

LIA Awards - 2013 - Gold - Radio

LIA Awards - 2013 - Gold - Design

LIA Awards - 2013 - Gold - Digital

LIA Awards - 2013 - Gold - TV/Cinema/Online Film

LIA Awards - 2013 - Gold - Digital

LIA Awards - 2013 - Gold - TV/Cinema/Online Film

LIA Awards - 2013 - Gold - Digital

LIA Awards - 2013 - Gold - Non-Traditional

LIA Awards - 2013 - Gold - Radio

LIA Awards - 2013 - Gold - Integration

LIA Awards - 2013 - Gold - Digital

LIA Awards - 2013 - Gold - Non-Traditional

LIA Awards - 2013 - Gold - Digital

LIA Awards - 2013 - Gold - TV/Cinema/Online Film

LIA Awards - 2013 - Silver - Print

LIA Awards - 2013 - Silver - Poster

LIA Awards - 2013 - Silver - Production & Post Production

LIA Awards - 2013 - Silver - Poster

LIA Awards - 2013 - Silver - Radio

LIA Awards - 2013 - Silver - Music Videos

LIA Awards - 2013 - Silver - Radio

LIA Awards - 2013 - Silver - Music Videos

LIA Awards - 2013 - Silver - Radio

LIA Awards - 2013 - Silver - TV/Cinema/Online Film

LIA Awards - 2013 - Bronze - Music & Sound

LIA Awards - 2013 - Bronze - Print

LIA Awards - 2013 - Bronze - Poster

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