New balance wants to promote their brand new store in New York City. Therefore they have created “Urban Dash”, an iPhone app that challenges you to find hundreds of virtual batons throughout New York. Each day around 20 batons are released and if you make it to the store with one of them you will win a free pair of New Balance 574 shoes. The one with the most batons will win a 14k gold Baton.
New Balance: Urban Dash17
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