Nivea Sun Kids created a mobile app and technology-laden magazine insert that allows parents to keep track of their kids in busy spaces such as the beach. With “The Protection Ad” FCB Brasil in Sao Paulo created a bracelet that was inserted in Brazilian magazines and works in conjunction with a mobile app that lets parents follow their children’s every move. The campaign provided parents with a valuable utility and lived up to Nivea’s brand promise of protection. It also won the Grand Prix in the Mobile category at the Cannes Lions International Festival of Creativity.
Nivea: The Protection AD8
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