Vodafone Red Light, is a mobile phone app for women living in unsafe domestic situations. At first sight, the app would serve to be a flashlight or a mirror, but when shaken it would alert a message and location to three contacts, requesting assistance.
The challenge was to bring the app to the attention of women in domestic violence situations, without alerting their abusive partners. Film content was prepared with a focus on female audiences. At a point at which men were likely to have stopped watching, the presenter would share information on the Vodafone Red Light app.