Wonderbra have just launched a very cool use of augmented reality meets image recognition, with their new ‘Decoder’ campaign. An iPhone app that allows users to ‘Decode’ print ads, outdoor and even YouTube videos, helping to undress the models in the ads, revealing their Wonderbra garments beneath.
Wonderbra: The Ad ‘Decoder’ App12
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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