Early warning sign of Alzheimer’s is that people remember things from the past, but can’t remember things happening in the present. Publicis Skopje talked to Alzheimer’s patients and asked them what are the latest news/events they can remember. Using their memories they created: the news from the past. Each article was based on a memory of an actual Alzheimer’s patient. In cooperation with the leading newspapers and TV stations, on World’s Alzheimer’s day newspapers were published with front pages featuring news from the past.