FCB Brasil and Estado de São Paulo, one of Brazil’s most read newspapers, created “Invisible Sexism” to shed light on the rape culture that is so prevalent across the world. During the Amir Slama show at São Paulo Fashion Week, messages of empowerment were painted on the models skin with a special reflective ink that’s not visible to the naked eye, just as prejudice and violence against women are not always evident; the messages were only seen under the direct flashes of the cameras.
Estadão: Invisible Sexism14
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