Old Irish - a craft beer with a really unique Irish recipe, but a catchphrase the audience has sort of heard before. To prove that Old Irish is the real deal, Leavingstone demonstrated true meaning behind these words, and made their promise 100% real. They offered ordinary people to take a virtual tour of Ireland, and while they were busy exploring Irish nature, streets of Dublin and a typical Irish bar virtually, they brought it all alive by building an actual pop-up bar packed with Irish stereotypes around them.
Old Irish: 100 % Real Virtual Reality23
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!