Old Irish - a craft beer with a really unique Irish recipe, but a catchphrase the audience has sort of heard before. To prove that Old Irish is the real deal, Leavingstone demonstrated true meaning behind these words, and made their promise 100% real. They offered ordinary people to take a virtual tour of Ireland, and while they were busy exploring Irish nature, streets of Dublin and a typical Irish bar virtually, they brought it all alive by building an actual pop-up bar packed with Irish stereotypes around them.
Old Irish: 100 % Real Virtual Reality25
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