In celebration of this years World Book Day, 7up called upon Argentine artist Raul Lemesoff to create the Weapon of mass instruction. A mobile library shaped tank.
7up: Weapon of mass instruction6
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Your associate criminals who worked on this campaign haven’t received any recognition yet. Spread the love and help us help them by adding credits here.
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!