Toronto-based creative agency Blackjet has added something new, interesting and never tried before to its employee benefits package in order to better attract the best talent in today’s competitive marketplace. It’s the agency’s most progressive perk yet. These days, talent retention is a challenge. Tech giants and startups tend to offer really great perks that often mesmerize employees.
Blackjet knew that it had to think differently in order to attract and retain topnotch talent. Knowing that the future of the agency lies in the potential of tapping uber-talented, professionally budding, fresh-minded young millennials, Blackjet decided it had to offer up an incentive that they couldn’t possibly resist: free pot. Marijuana, cannabis, weed, ganja, hemp, dope, green, grass Mary Jane, call it what you will, millennials want it and Blackjet’s got it for free.
The agency operates in a creative industry, after all. Knowing that laws are changing in the United States, and that Prime Minister Justin Trudeau is pushing to change the laws here in Canada, Blackjet figured it would get ahead of the curve with its new, revolutionary benefits package. As soon as it’s not a criminal offence in Ontario, the agency will start dispensing cannabis right next to its beer fridge. Blackout says it just gives you a different creative perspective.
The agency will also be installing a new snacks dispenser. “Here at Blackjet we value our employees more than anything else,” said Rob Galletta, Partner at Blackjet Inc. “We’ll do whatever it takes to not only attract the best talent, but create the best environment in which to foster their creativity. Sometimes people need a little extra inspiration and we’re happy to provide it.”