IKEA's 'Oddly IKEA' campaign tapped into the ASMR trend by creating soothing videos that featured their products, aiming to provide a relaxing experience while subtly promoting their furniture. This innovative approach garnered significant online attention and engaged a younger audience.
Ikea: Oddly IKEA0
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Details
- Date: 15 August 2018
- Industry: Home & Office
- Media type: Online content
Credits(add credits)
- Agency: Ogilvy & Mather, New York
- Country:
USA
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