Back in the 1930s, a classic cola brand popularized Santa's look. What if other brands got there first? KBS+P, Toronto love brands. And they love Santa too. But they wondered: What would Santa look like if other brands got there first? So they created a series of 12 Rockwell/Sundblom-style illustrations with gifted Canadian artist Sharif Tarabay. Each illustration reimagines Santa from the ground up.
KBS+P: Santa Rebranded4
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