This is a really nice campaign for KitKat, it’s a couple of months old but definitely worth sharing!
One day before Easter, they sent an email to the 2 largest Dutch news sites. The email was written by a non-existing person, who claimed he saw the face of Jesus in his KitKat after taking a bite. As proof of his story he attached 2 pictures of the famous KitKat.
The largest Dutch news site published the story immediately. After four days more than 150.000 sites published the story.