#LeBigSwim, the latest campaign of Kronenbourg 1664 is finished. The campaign lasted over 40 days and featured Eric Cantona, former professional football player and beloved character to play in commercials. In a video posted on the 2nd of July he announced on Youtube that he would swam the channel between France and Britain, if people would only acknowledge that Kronenbourg is the best tasting beer in the world.

In the videos after, you see him preparing to the big swim, with some bullishy statements in his typical style. The storytelling is simply genious. Check out the videos below and see him crossing the channel. to check how the campaign went. 

2nd of July

16th of July

3rd of August

6th of August

6th of August