Imagine, it's morning and you want to grab your daily coffee in the coffee shop, but all people are naked. These people did not know what happened to them. The baristas and people sitting in the shop were all body painted.
"It was a one-day pop-up, and it was totally new for us," said Codie Richards, shopper marketing manager at Nestlé. "We know that consumers want something natural in their creamer. So what better way to talk about it and make some noise?"