Nike is aiming to encourage their consumers to get their lazy butts out of their sofa and hit the outdoors in their new ‘dared’ viral…
The campaign, called ‘Naked Running Camp’ follows in the commercial a team of sports(wo)men running naked in the wilds. Somehow, Nike convinced runners like David Olds and Lauren Fleshman (Believe it or not; that’s her real name..) to take off their clothes and show their body on national TV.
In other words, the runners are encouraged to leave their mobile phones, TV’s, mp3 players, and…. their shorts, while running!
Count me in!
(must be over 18 to see this)