Only Organic released a video that reinterprets the American folksong “Old MacDonald” to contrast the real cost of conventional, chemical-intensive agriculture with the benefits of organic farming.

The video, “New MacDonald,” produced by the Tennessee-based creative agency Humanaut, features school children performing an updated rendition of the timeless classic. Soon after the curtain comes up, the scene descends into chaos as the children assume the role of conventional farmers – injecting livestock with antibiotics, dragging out caged chickens and spraying toxic chemicals on genetically modified crops – all of it culminating in a pesticide plume that envelops the stage.