Here I go again, PHILIPS!
As you know Philips is convinced that its products are the world’s best, but how can they convince the crowd..?
Together with Tribal DDB, they’ve set up an interactive campaign where people can challenge Philips in all sort of ways. In the next video you see how Philips challenges the most powerful thing we know, the sun..
If you want to challenge Philips go to their Twitter. You’ll see all sort of crazy ideas..