DraftFCB Auckland was asked to make a 30 second radio clip for Prime to promote a new television series. Instead of that, they did something quite different. They got 3 days of free airplay on the radio with this stunt. Check out the video below to see how they did this.
Prime: Secret diary of a callgirl18
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Details
- Date: 19 February 2013
- Industry: Media & Publishing
- Media type: Online content, Radio
Credits(add credits)
- Agency: FCB, Auckland
- Country:
New Zealand
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