To prove the water resistance of the Galaxy S5, Samsung is challenging unsuspecting Swiss to dive into Lake Zurich and take an underwater selfie. Once they've shown their courage and faced the challenge they could keep the phone.
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- Agency: Serranetga, Zurich
- Country: Switzerland
- Creative Director: Florian Beck
- Director: Mitch Bekk
- Copywriter: Leoni Klump
- Illustrator: Julia Miller
- Consulting: Nicolas Hostettler
- Managing Director: Maurizio Rugghia
- Camera/sound: Cheese & Chocolate Film
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