Scania: Cargo Madness3

Scania invited truck driver Daniel to the 2014 Scania Driver Competitions by putting him to the test - with the help of some very unusual cargo.

Scania: Driver competitions

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Ambient, Online content

The Swedish truck manufacturer Scania created a competition for truck drivers. The goal is to find the most skilled driver in the world. This 3 minute movie (a bit too long in our eyes) shows a Peruvian truck driver proving his skills. Lovely idea from Sc

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Posted by: Bert Callens
Date: 2 March 2014
Industry: Automotive
Media type: Online content

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Agency: Crispin Porter + Bogusky Europe, Göteborg
Country: Sweden

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Scania: Cargo Madness3

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