TEDx: Grupo7

This film and photographic experiment set out to prove The Power of X by attempting an Ideas Worth Doing for TEDx Summit. The project fused architecture, dance, math and magic into a bespoke 18-meter high triangular mirrored structure to create the world'

Cool idea from Ogilvy & Mather, Argentina. The print ads show the heads of Martin Luther King, Evita and John Lennon, together with what they achieved. The slogan from TEDx “Ideas can change this world” is added to the ad as slogan.