Every year the event industry loses millions of euros due to people not showing up at events and parties. This is a financial and ecological waste that’s no longer acceptable. From now on, people who confirmed their presence but didn’t attend the event will be asked to donate a sum of money to UNICEF equalling the value of the money wasted.
A nice viral campaign is attached to all future invitations with the message:
“If you don’t attend a confirmed event, you spoil more than just the party.”
For mor information about this project visit the website.