A big red button was placed in a boring square in a boring Belgian town. A sign indicated to push the red button to add drama. Once it was pushed a whole lot of drama suddenly appeared in the square. All this was done to promote the launch of a new television channel called TNT. Simply brilliant.
TNT: A dramatic surprise72
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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