Sex tapes. You have got to have one if you want to become famous.
I’ve done some research on the internet (no, not like you think) to see which girls have made a sex tape already. If you click ‘Sex tape’ on google, names start to appear: Pamela Anderson, Paris Hilton, Kim Kardashian, Rihanna, Tila Tequila, Lindsay Lohan, Britney Spears and many more.
A couple of weeks ago a sex tape of the famous Carmen Electra popped out.
It showed the model kissing with another women. A week after Electra’s ’sextape’ (you couldn’t call it a real sex tape because they only kiss), another sex tape appeared. And it wasn’t of an American singer or actress, it was from a Dutch model called Yfke Sturm.
These two sex tapes were a teaser. It was said that the sequel would come out soon, and would be more spicier.. And it did, but in the end it appeared to be a commercial for ‘Van Gils‘, a Dutch company that fabrics suits for men.
Strange campaign don’t you think?
But it’s a perfect example of thinking out of the box. Van Gils got what it wanted, free media. And a lot of men (I don’t know whether these men fit in the target group) like to look at sort of sex tapes..