Creative Criminals

To promote the unexpected side of Cape Town, all the small communities, never-heard of places and unearthed gems that can’t be found on Trip Advisor or Lonely Planet, this great online campaign was launched. People could send their Facebook profile on a trip to Cape Town. They got a virtual, tailor-made Cape Town holiday that exposed them to all the unexpected places, and finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves.