Creative Criminals

iStrategy

Ice Break: I ‘like’ Paul

Posted by Bert Callens - Category: Ambient, Online

4 comments

Ice break is a cold coffee sold in almost all of Australia, except in Western-Australia. One guy, Paul, was so pissed that he started a Facebook-page to get the coffee to Wetsern-Australia. Ice Break contacted Paul and told him that he got one Ice Break per like he got. Check out what happened when he reached 10.000 likes.



Ice Break: I 'like' Paul, 5.0 out of 5 based on 7 ratings

4 Comments

Nitin on

What is the role of Three Drunk Monkeys here if all that shown is not made up? The idea is great but I think that Paul is plotted. What say Creative Criminals??

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Bert Callens on

We guess that Three Drunk Monkeys came in when the advertiser saw Paul’s page and asked for their help. Most likely the idea of giving Paul one Ice Break per like and distributing the cold coffees came from the agency.

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ArenaCreative on

If this was all a plot or a scheme (clever marketing) then hats off the ice break team! Either way, it turned out great, and left a nice story for PR

Reply
Nitin on

I agree with ArenaCreative when it says “a nice story for PR”. Nonetheless!

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