Nike: Run like me

Posted by Bert Callens - Category: Online

Company: Nike
Agency: Wieden + Kennedy
Country: Japan

Cool experiment by Nike Japan. They created on their facebook page an application where for every like, a runner would run 10 meters. The experiment quickly gained some attention and the guy had to run over 400km in 30 days..

Name		There's no need for link dropping or spamming. Please don't advertise we already have enough of them.
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