Creative Criminals

Volkswagen: BlueMotion Roulette

Posted by Rindert Dalstra - Category: Online
  • Company: Volkswagen
  • Agency: TRY/APT
  • Country: Norway Norway

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Volkswagen turned E6, the Norwegian equivalent to Route 66, into a roulette board using Google maps and StreetView. To prove how fuel efficient the new Volkswagen Golf BlueMotion is, they made people place their bet on how far it could go on a single tank of diesel.



Volkswagen: BlueMotion Roulette, 5.0 out of 5 based on 6 ratings

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