Volkswagen turned E6, the Norwegian equivalent to Route 66, into a roulette board using Google maps and StreetView. To prove how fuel efficient the new Volkswagen Golf BlueMotion is, they made people place their bet on how far it could go on a single tank of diesel.
Volkswagen: BlueMotion Roulette6
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Details
- Date: 11 December 2011
- Industry: Automotive
- Media type: Social Media
Credits(add credits)
- Agency: Try/Apt, Oslo
- Country:
Norway
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