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Volkswagen: Test-drive Print ad

Posted by Bert Callens - Category: Mobile
  • Company: Volkswagen
  • Developer: Mobiento
  • Country: Norway Norway

3 comments

Volkswagen Norway offered the very first test-drive, inside a print ad. The ad was placed in several Norwegian magazines and papers, presenting a long stretch of a road. Readers had to download an app, that would let them test-drive a Volkswagen by hovering your iPhone over it. You can test three different features of the vehicle—lane assist, adaptive lights and cruise control.



Volkswagen: Test-drive Print ad, 4.4 out of 5 based on 19 ratings

3 Comments

Gerald Hensel on

And thousands followed. I beg your pardon. Which consumer is going to download an app to make an ad richer?

Reply
Bert Callens on

Maybe you’re right that not everybody will download the app, and therefore making the print ad less efficient. However, you must admit that such campaigns are starting to get more popular and with everybody buying smartphones, this could be the future of reaching your consumers..

Reply
Sean on

Creative? Yes!
Effective? Not really, not everyone has an iphone….

Reply



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