To announce the launch of Ariston’s new range of washing machines and let people experience what it feels like to be inside a washing machine, Ariston designed a giant walk-in washing machine installation – complete with video projection, vibrating floors, jets of water and bubbles. The installation which welcomed over 10,000 people, let people experience something that is part of their daily routine from a whole new angle!
Ariston: Giant Washing Machine17
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