Guest workers make up a significant part of Singapore's total workforce. They are often "invisible workers", receiving little recognition for their labour. Yet, all it takes to bring a smile to their faces is a small gesture of appreciation. Coca-Cola Singapore and the Singapore Kindness Movement embarked on a project to bring "Happiness from the Skies", to show that a little kindness goes a long way to bring Singaporeans and guest workers closer.
Coca-Cola: Happiness from the Skies9
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!