In 2014, GMC Canada's 28-year sponsorship of the Calgary Stampede needed a seriously kick in the pants in order to recapture the attention and interest of a critical truck buying audience. Enter ProShot. A mere 117’ long, 35’ high re-imaging of the classic water racer midway game.
GMC: ProShot8
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Details
- Date: 9 October 2014
- Industry: Automotive
- Media type: Outdoor
Credits(add credits)
- Agency: MacLaren McCann, Calgary
- Country:
Canada
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