HomePro: Uses boxes instead of posters8

Print production company E-Graphics wanted a cost-effective campaign that showed their capabilities. They printed a die-cut, tack decal that resembled a turned-up corner of a page. When applied to a surface, it created the illusion that the surfaces had b

During one week, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by could watch as clothes are hung on a washing line, only to be soiled. People could log on to Ariel’s Facebook page and try to soil clothes w