Last Wednesday hundreds of jumping balls were thrown out of trucks in Toronto and Vancouver in Canada. Citizens together with promo people were jumping around down town. It was a stunt made for six new flavors of Mentos gum.
Together with this marketing stunt a website was launched called “Make your world go round”. Here you can add messages up to one hundred characters about what you idea is to make the world go rounder. The most creative ideas will be rewarded with 5000 Canadian dollars.