As part of Mini’s “Not Normals” campaign and Mini’s undisputed go-kart handling, Mini Canada took directly to the streets and created the Mini Roller Coaster. Through vigorous planning and with the help of Toronto-based production company Asymetric, three Mini Cooper S models were completely retrofitted to create a Mini Roller Coaster.
MINI: Roller Coaster15
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!