October is cancer awareness month in Iceland. The creative agency had to think up a new way to promote the Pink ribbon. So they took it to the streets, and with good help painted the biggest pink ribbon in the world. In the middle of Reykjavík.
Pink Ribbon: Highway8
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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