For the pre launch of the New Renault Megane, Publicis Brussels created Real Views: a surprising experiment to find out how many people wanted to see the car. Not via views on YouTube, but in real life, as the car drove by.
The car was fitted with 6 cameras, 3 computers, a GPS transmitter and 4G router. Using face tracking software, the car could autonomously detect how many people looked at her, whether she was driving or standing still. A counter on the rear window showed the amount of registered views. And on their website realviews.be you can follow the amount of Real Views the car is collecting and where it is in real time. The car will drive through populated areas in Belgium until January 2016.