A simple idea that will definitely have a great influence on it’s target group. With a special printing technique called “the lenticular technique” the billboard enabled the viewer to switch between a real world view and that of a child.
From one angle you can see cleaning products underneath a sink, through the other angle you see these same cleaning products in the fashion a child sees them.
VWA: Children see things differently26
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Details
- Date: 3 December 2011
- Industry: Non-profit
- Media type: Ambient, Billboard, Outdoor
Credits(add credits)
- Agency: Lemz, Amsterdam
- Country: The Netherlands
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