PlayStation: Touch both sides25

‘Touch both sides for added enjoyment’ with the Playstation Vita. A rather tacky visual is used to illustrate this. But in a certain way it works and will definitely get the attention of their target audience.


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On February 22, Sony launched the PlayStation Vita portable gaming device with the slogan ‘The World is in Play’. The ad campaign celebrates the idea that through the new PS Vita, the two worlds of real life and gaming can be merged. In Belgium, that prom


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