For over 25 years Absolut vodka has had a simply genius advertising campaign. The well known bottle of Absolut is the shape of a Swedish Medicine Bottle. Which is hard to use for bartenders but the shape was an inspiration for their print campaign.
The principle is simple. Always create the same shape with a dazzling image using all different kinds of techniques. The prints that were displayed in magazines became collector items and even famous artists and writes helped creating them. According to Advertising Age magazine, the Absolut vodka campaign was one of the ten best campaigns of the 20th century.
In this post you will find more than 75 different advertisements according to well known places around the world. Click Continue under this image to see them all.
The agency that helped Absolut with creating these amazing advertisements was TBWA/Chiat/Day.