To promote adidas’ new boost technology they organised an event where runners could generate kinetic energy by simply running. The energy was used afterwards to power the lights of an old stadium.
Adidas: Charge the city7
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Details
- Date: 1 December 2013
- Industry: Sports
- Media type: Ambient, Outdoor, Technology
Credits(add credits)
- Agency: TBWA, Moscow
- Country: Russia
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