This reminds us of the classic battle between Audi and BMW. In this case Coca-Cola bought a shop window next to a Starbucks. The poster in the window reads “Who has time to stand in line for a latte?”. Not sure if Starbucks is a direct competitor for Diet Coke, but is sure is a nice example of smart media buying.
Coca-Cola: Coca-Cola Vs. Starbucks17
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